It's easy today to hear the name Cobra Engineering and think cruiser accessories and exhausts. But what many people may not know is the company began making exhaust pipes for ATVs more than 25 years ago. In fact, you could say the ATV parts were really the beginning of the company. And with all Cobra’s changes, growth, expansion and otherwise typical business challenges, its ATV business has remained an integral part of the company’s product offering. Now for 2004, Cobra is launching an entirely new ATV product line, one that co-founders Tim McCool and Ken Boyko believe will transform the ATV aftermarket business in the same way their metric cruiser products have changed the custom cruiser market.

The new products, as it turns out, are exceptional, real-world, proof of concepts. From bumper to grab rail, skid plates to A-Arm guards, every Cobra item aims to be declared best in class. All are made in the U.S.A. from premium quality aluminum alloys, with beautiful welds and durable finishes. All of the metric mounting hardware is zinc-plated and Loctite-patched for reliability and security, and this hardware matches OEM supplied materials. So, too, do all the supplied flange bolts.
While the parts can be installed together, forming a unified system, each product also stands on its own. Cobra’s new products fall into the most popular categories: front bumpers, A-Arm guards, chassis skid plates, swing-arm skid plate, linkage protectors, Nerf bars, grab rails, and a fuel-cel guard.